(CNN.com) Link exchanges: The poor man's SEO

Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man's search-engine optimization: the link exchange. [...] If you're a new site, absolutely you want to be doing link building. But you need to be doing that in a smart fashion.

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www.cnn.com/2009/TECH/